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Wait, what? A winery in Tring??

All around the world, wineries are popping up in the most unlikely of places, often far away from the vineyards that supply them. These new urban wineries focus on making small-batch, hand-made craft wines, right in the centre of towns and cities. There’s even one up the Eiffel Tower now!

Jamie and Alex decided that there was no reason there couldn’t be one in Tring too, so are working on building a winery with a tasting room, shop and event & education space where you can try out the wines that we will be making and some of our favourites from around the world.

Jamie’s SommServices Wine Academy will be running regular WSET (Wine and Spirit Education Trust) training courses – where better to learn about wine than in an actual winery? We will be hosting winemaker dinners and experience days where you can come and blend your own wines to your exact taste.

Thanks for joining us on this journey. It's going to be great fun!


Jamie Smith

Certified Sommelier, CSW and WSET Educator. 20 years in the wine business, including fine dining, sales, imports, business development & consultancy.

Jamie is also the founder of SommServices Wine Academy hosting our WSET Level 1 & 2 courses.


Alex Taylor

Berkhamsted-based Entrepreneur, Electronic Engineer and Winemaker, currently studying for an MSc in Viticulture & Oenology (grape-growing and winemaking) at Plumpton.

Alex believes that there's no one recipe for a perfect wine – everybody's tastes are different. Variety is the spice of life!

He's looking forward to working with grapes from across England and the rest of Europe to make some styles of wine that are not commonly made in the UK, such as rich, luscious red wines, ice wines and fortified wines, as well as some of the local favourites too.

Chris Rackham

Marsworth-based Chris, the holder of a WSET Diploma in Wine, brings a wealth of experience from 15 years working in the Wine Industry.

He's looking forward to building up our business supplying local pubs and restaurants and expanding our range of unique wines finding gems all around the world and importing them.


Caroline Stranders

With a love of both wine and marketing, Caroline from Tring brings 20 years of experience in the wine industry and a Diploma from the Wine and Spirits Education Trust. She has worked for Bibendum, Fells and Diageo and helped to grow wine brands big and small, such as [yellow tail], Valdivieso, Mouton Cadet and Michel Laroche. She loves helping people find the perfect wine for them.